Going Green Online – Increasing Sales
I recently received an email about how particular type of SSL has increased online sales. The the email was from one of the largest SSL providers, Verisign (Symantec). After reviewing over 50 case studies the evidence was extremely consistent and provided strong reasoning for upgrading to an EV (Extended Validation) SSL.
The companies studied were not just start ups but rather established well-know entities such as Overstock and evitamins. The case studies focused on three improved aspects of e-commerce: Increase sales, higher conversion rates and Reduced cart abandonment. All three lead to increased revenue and profit due to a customers comfort and security.
What is it about an EV SSL? The address bar of your favorite browser will turn green providing an instant visual queue about the security of the site. In addition, there is the padlock that we all have become familiar with on SSL sites and we must not forget the all important https://.
This is a small investment for a year of potential increased sales.
Other companies studied:
• Charles Schwab
• Cleaner Today
• Credit Karma
• Fitness Footwear
• Investors Trust