Web 2.0 Expo – Is it worth it?
Unlock the Digital Economy
Come join the designers, developers, entrepreneurs, marketers, business strategists and VC’s building the next generation Web at this year’s Web 2.0 Expo San Francisco. Opportunities for growth in the digital economy have exploded this year with such companies as Groupon, Foursquare and Zynga leading the way. Come to Web 2.0 Expo to learn how you can leverage these giants’ important ideas for your own success. Our speakers will apply the economic filter to data collection, social connections, social media platforms, browser successes, old media in new channels, global commerce, as well as the following:
- Mobile opportunities
- Security everywhere
- Online / Offline
- Compelling new business models
- Digital goods in a consumption economy
- New marketing paradigms
- Product creation strategies
- Design for satisfying user experiences
- Cutting-edge development
- Performance challenges
- Practical analytics
- Cloud computing
- Startup trends
About Web 2.0 Expo
Web 2.0 Expo, co-produced by O’Reilly Media, Inc. and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms, products, and design strategies for the builders of the next-generation Web. This annual multi-track conference brings together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities. Web 2.0 Expo events occur in San Francisco and New York and feature influential keynotes and speakers, detailed workshops, a Startup Showcase, an Expo show floor, and rich networking events.
The Web continues to be an engine of economic growth, fueled by a host of new business models, development models, and design patterns that collectively fall under the umbrella of Web 2.0, a term coined at the birth of Web 2.0 Summit, a joint venture between O’Reilly Media and UBM TechWeb.
To meet the increasing demand for Web 2.0 comprehension and skills, and to build a broader Web 2.0 community, O’Reilly Media and UBM TechWeb launched the inaugural Web 2.0 Expo in April 2007 in San Francisco. Web 2.0 Expo, a companion event to Web 2.0 Summit, was the first conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. Web 2.0 Expo has now expanded to include not only the Web 2.0 Expo San Francisco, but also New York.
The Web 2.0 Expo Experience
Web 2.0 Expo spotlights experts, leaders, and under-the-radar innovations, and in the spirit of Web 2.0, there will be ample opportunity for attendees to connect, contribute, and collaborate. Web 2.0 Expo will be a place for creativity, engineering, and innovation, focusing on three major components:
- A multi-track educational conference, including keynotes, 3-hour workshops, traditional 50-minute sessions and conversational learning programs
- An Expo Hall showcasing the latest Web 2.0 tools, trends, and technologies
- Networking events that foster dialogue between entrepreneurs, developers, decision-makers, venture capitalists, press, analysts, and business development executives
Who Attends Web 2.0 Expo?
Web 2.0 Expo is explicitly designed to address the needs of technical, design, marketing, and business professionals building the next-generation web, including:
- Business strategists and analysts
- UI designers and consultants
- Web designers, architects, and engineers
- Interactive media designers and marketers
- Product managers
- Marketing, advertising, and communications professionals
- Community managers
- Content and eCommerce managers
- CxOs and IT managers
- Business managers
- Developers, Programmers, and Sys-Admins
- Grassroots developers and hackers
- Web analytics and SEO/SEM professionals
- VCs, entrepreneurs, and owners of start-ups
- Vendors who provide tools and services to the builders of the Web
What Is Web 2.0?
Defining exactly what Web 2.0 means is still an ongoing conversation. Tim O’Reilly attempts to clarify Web 2.0, digging into what it means to view the Web as a platform, and which applications fall squarely under its purview and which do not.